DAN ZECCHINELLI

97% of the professions created by AI tools are men. More than pointing the problem, we created a solution: using AI to fix gender bias in AI. Associate Creative Director, Copywriter

NY Festivals' Campaign Of The Year MEA: 1 Gold, 2 Silvers, 1 Bronze, 1 Finalist
Clio: 1 Bronze
One Show: 2 Merits
Cresta: 3 Golds, 1 Silver, 2 Bronzes
Gerety: 3 Silvers
Loeries: 1 Bronze
Dubai Lynx: 1 Gold, 1 Bronze

Web video and case study for a local photography studio, struggling against international image banks.
The One Show - Bronze Pencil, Cannes Promo Lions - Shortlist,
The One Show Interactive - Merit,
El Ojo Interactivo - Shortlist,
Brazilian Creative Annual

Creative Director

Case film and campaign video for the first-ever driving school dedicated to intellectually disabled people. Localiza is the largest mobility platform in Latin America.

Effie - Shortlist

Creative Director, Copywriter

Fake news are a major problem all over the world. Boatos.org, a fact-checking website, asked us to address this issue with a new approach.

The One Show - Merit
Archive Magazine

Creative Director

LafargeHolcim, a global leader in building material, had to introduce a new cement brand to the market. We launched the new product with a promo campaign, featuring football (soccer) star Ronaldinho.

Creative Director, Copywriter.

This is a personal project. Brazil's worst environmental tragedy was almost forgotten. Two years later, little had been done to help the victims. This campaign brought the subject up again.

Profissionais do Ano - Brazil's most prestigious TV awards, Brazilian Creative Annual

Creative Director

Cars are expensive to buy and hard to sell. A relationship so difficult to break up that In Brazil, we have an expression for that: marrying a car. And that's what started this campaign for Localiza Meoo Car Subscription.

Copywriter, Creative Director

How can an audio production company stand out to ad agencies? Aeromusica asked us to do it. Archive Magazine - Selected

Creative Director

On World Alzheimer's Day, celebrities repeated their posts to raise awareness about the disease. Case study for the Brazilian Alzheimer Association.

Creative Director, Copywriter

TV spot for Mario Penna Cancer Institute.
Cannes Lions (Film) - Shortlist

Creative Director, Copywriter

How to make people curious about the unusually named Inhotim, one of the world's largest contemporary art museums, inside a huge botanical garden? We created this video. Archive Magazine - Selected, Profissionais do Ano (Brazil's most prestigious TV award)

Creative Director, Copywriter

Radio campaign for the Prostate Cancer Awareness Month. Case study in video. Complete songs in English versions and original Portuguese. Give it a try, you'll have fun.

Creative Director, Copywriter

188bet.com is a sports betting site that was launched after the success of bet365.com. Since both have numbers in the url, they needed to raise awareness on their name. So we called Brazilian football legend Vampeta, a World Cup champion - although his skills are more related to women and booze. Please activate english subtitles.

Creative Director

Yes, vertical videos came to stay.
Yes, they suck. So we created these web videos for a film school.

Creative Director, Copywriter

People living with aids still face a lot of prejudice in Brazil. Grupo Vhiver, a NGO that helps low-income HIV-positives, asked us to help them fight discrimination .

Creative Director

A project created in partnership with a women-only photography studio. Instagram and Facebook censor women's nipples, but not hate comments against women. Hey, Zuck: #FreeMyNipples.

Commissioned by the Ministry of Health, this pre-social media TV spot sparked a nationwide debate about LGBTQ tolerance, as well as preventing STDs.
Please activate english subtitles.

Copywriter

Personal project. A plugin to prevent the sharing
of fake news. Donwload it here.

Creative Director

Beer and football always work well together. Cannes Lions (press) - Bronze
Copy: Proud sponsor of the Paulista Cup. 

Copywriter

Inhotim is a huge botanical garden, with one of the largest contemporary art collections in the world. This is their campaign for the Arbor Day. The One Show - Merit, Archive Magazine - Selected, Prêmio Abril (Brazil's most prestigious press ad awards)

Creative Director

Bleach is sodium hypochlorite, anywhere in the world. That's precisely why Smart Bleach needed to advertise differently from other brands. Copy: Don't let bacteria have descendants in your home. Selected - Archive Magazine, Silver - Brazilian Creative Annual

Creative Director

People living with aids still face a lot of prejudice in Brazil. Grupo Vhiver, a NGO that helps low-income HIV-positives, asked us to help them fight discrimination. Archive Magazine - Selected

Creative Director, Copywriter

The posters were actually scratched.

Creative Director

The client is a diving school with a problem: they are located in a city 500km distant from the sea. So we had to create an emotional appeal to get new customers.
Archive Magazine - Selected

Creative Director

Marluvas asked us to promote their trekking boots. We created billboards in the middle of nowhere, telling trekkers to keep their secret places secret.

Creative Director