danzecc@gmail.com
instagram: @danzecc
twitter: @danzecc
I believe a small budget shouldn’t constrain a great idea. And a big budget shouldn’t hide it either. Some time ago, after working for top brands in São Paulo (Ford, Molson Breweries, Reckitt Benckiser, Nestlé, TIM), for personal reasons I decided to live in a city with almost no tradition in advertising. Small clients, tiny budgets, conservative marketing mindset. But I also wanted to make a difference and create nice ads. So I basically tried to ignore the reality around me and started pretending I had great brands and big budgets to work with. Yep, no job too small. If you take a look at my portfolio, you won’t see many global brands. Instead, I guess you’ll see fresh approaches and original ideas, created for advertisers who desperately needed results and couldn’t waste a single penny. There are integrated campaigns and unformatted media, as well as digital, content, TV, radio, OOH. There are concepts, lateral thinking and lots of hands-on work to execute ideas the finest way I could (and get things done). I guess this professional background gives me a balance to propose creative solutions for any brief – be it global, national or local. And if me and my teams were capable of doing effective, award-winning work for some unknown brands, imagine what I could do for a more famous one. Like yours.
I am a conceptual copywriter currently working as Creative Director. I'm also a bass player who loves rock, funk, disco and R&B. You can see an extended version of my resumé here, with awards and my complete working experience:
http://www.linkedin.com/pub/dan-zecchinelli/a/5a2/881
AWARDS OVERVIEW:
- Cannes Lions: Bronze in Press, shortlist in Media, Film, Promo, Design
- The One Show: Bronze Pencil, merit for Design in Motion, merit for Design, merit for Press, interactive shortlist
- Clio Awards: Bronze
- The New York Festivals: 2 times Bronze World Medal
- El Ojo de Iberoamerica: Interactive
- Lüerzer's Archive: 23 campaigns selected
- Colunistas Brasil: Advertising Professional of the year, 4 gold medals.
- Brazilian Creative Annual: several selected press, outdoor, online branded content
- Profissionais do Ano (The most prestigious brazilian TV award): 8 times winner
- Premio Abril de Publicidade Central: 2 times winner
- The 3rd most awarded brazilian agency by the Newspaper National Association